Identity – 22 Suites

When Kunde group approached us to come up with an identity for their newly furnished business hotel in the heart of the city, we were thrilled to take up the challenge. The name itself had several meanings to it which very strong resonated with them. It was mutually agreed without debate that 22 suites would be the name and that the resulting logo must have a fresh and modern vibe that would appeal to the active business class traveler. The ideation process however, was far from simple. It took several rounds of iterations and internal debates within our studio before it could pass the litmus test prior to sending it across to our client for review.

  • CLIENT Kunde Group
  • YEAR 2018
  • PROJECT SCOPE Identity Kit