Brand Identity – Epione

Our client in pondicherry was very clear about what they wanted for their chain of Dental Clinics. The name Epione was derived from the Greek word which refers to the Goddess of soothing pain. From a custom typeface to a rich color palette that steered away from generic dental brands to visual imagery that captured the vision of what epione set out to be, we set out to craft out a brand mark that embodied a healthy smile set in precision within a bright and white toothy appearance which echoed their promise which is ‘Bringing Healthy Smiles to Life.’ It was an absolute pleasure developing the identity system, clinic branding and front facade, addressing onsite physical obstacles that needed constant iteration and support before freezing on the final outcome. From the initial sketches to the final transformation, we enjoyed every moment spent on this project as much as we did working with Dr. Arjun through the process and we love the final outcome. The positive feedback and the creative freedom are evident in the final concept.

  • CLIENT Epione Dental Care
  • YEAR 2015 - 2017
  • PROJECT SCOPE Clinic Branding, Brand Guidelines