An alumna of St. Xavier's Mumbai, Abigail has a unique background in Technology Marketing, Communication and Creative Direction where her business knowledge, diverse skills and unconventional approach brings to the table, a fresh perspective. Parallel to spending years in the information security industry, she ventured on her own path and engaged her entrepreneurial spirit to pursue her passion for design, creative writing and photography and established her own creative business through which SOIDEMER was later born. Hailing from Mumbai – the commercial hub of India, she relocated to the Middle East, before returning to India - Goa to explore business opportunities within the region and roll out the new venture along with her partner Robert Dourado. Her focus has always been to create a differentiated positioning for SOIDEMER. Her confidence, dedication and synergistic approach has driven the business to secure interesting projects while earning the support and encouragement of a reputable client base bringing reality to her blueprint. As Agency Head and the creative force behind SOIDEMER®, Abigail is responsible for translating marketing objectives into effective strategies for the brands she manages, while leading the team to develop integrated Brand communication platforms and campaign creatives. Having gained over Twenty year’s exposure in the creative industry, with a diverse experience and creative endeavors in her forte, she is now focusing on internal growth plans and is set to propel the business into new markets.