SOIDEMER® is a Branding and Creative communications studio specializing in providing creative solutions and effective strategies that meet your business needs. We believe that good design is, apart from image and aesthetics, about improving our experiences and simplifying information.We offer your company a creative approach to branding with fresh and innovative design solutions that will be most effective for you and your business. As partners in your success, every design, development and marketing decision is made to reflect an ever-evolving communications strategy.

We have a strong commitment to work with our clients to develop powerful relationships between their brands and their customers. We think our experience, vision, and personal interests lend themselves to accomplishing your creative and business goals. Through carefully crafted positioning and communication strategy, we help our clients pull away from the pack. In short, we can help you to achieve distinction in a congested marketplace.


To be the leading brand ingenious studio that will foster, nurture, communicate and deliver authentic and fulfilling brand experiences.


To STRATEGIZE, POSITION and TRANSFORM businesses into ENGAGING & INFLUENTIAL Brands by creating an ecosystem that a brand would need to thrive in.


Spearheaded by two very passionate people, SOIDEMER® is a small but dedicated team of professionals ensuring a concrete creative direction for your brand communication. With both partners having diverse experience, as well as a practical, quantitative mindset, this competitive edge adds value to the service offerings by creating solutions that have both creative elements combined with rational, business ideas.

As a company, SOIDEMER® has always emphasized on bringing on board professionals of high caliber and providing its customers with quality service and output of highest standards. This has reinforced our assurance to clients. Our core team comprises of experienced professionals having rich industry background derived from diverse projects. Our growth is largely attributable to the commitment of our employees to deliver.

Abigail Roberts

Founder & Director - Brand Strategy

An alumna of St. Xavier's Mumbai, Abigail has a unique background in Technology Marketing, Communication and Creative Direction where her business knowledge, diverse skills and unconventional approach brings to the table, a fresh perspective. Parallel to spending years in the information security industry, she ventured on her own path and engaged her entrepreneurial spirit to pursue her passion for design, creative writing and photography and established her own creative business through which SOIDEMER was later born. Hailing from Mumbai – the commercial hub of India, she relocated to the Middle East, before returning to India - Goa to explore business opportunities within the region and roll out the new venture along with her partner Robert Dourado. Her focus has always been to create a differentiated positioning for SOIDEMER. Her confidence, dedication and synergistic approach has driven the business to secure interesting projects while earning the support and encouragement of a reputable client base bringing reality to her blueprint. As Agency Head and the creative force behind SOIDEMER®, Abigail is responsible for translating marketing objectives into effective strategies for the brands she manages, while leading the team to develop integrated Brand communication platforms and campaign creatives. Having gained over Eighteen year’s exposure in the creative industry, with a diverse experience and creative endeavors in her forte, she is now focusing on internal growth plans and is set to propel the business into new markets.

Robert Dourado

Co-Founder & Director - Brand Marketing

Robert has almost 2 decades of extensive industry wide experience and successful accomplishments to his credit. He holds a strong track record working with international organizations such as DynCorp Intl (Defense Contractor for U.S. Air Force, CENTAF - W.R.M program), Khimji Ramdas Corporation (oldest trading firm in Oman- Since 1871), OHI Telecoms and PRD Nationwide (Australian Real Estate Firm) – MENA Region. His natural enthusiasm to take on new challenges made him shoulder varied careers head-on at a broader spectrum with different industries, even steering his career through a brutal 2008 financial market crash. With experiential knowledge and the hunger to follow his passion he soon leveraged his strengths from his corporate years to collaborate and begin his entrepreneurial journey with founder Abigail Roberts Dourado way back in 2011 to begin the road map for SOIDEMER Brand Consulting and Design Communications in Goa, India. He combines his specialist experience in diverse business and technical environments to bring in collective complementing expertise and skills into this venture. As Co-Founder, Robert spearheads the operations, sales and marketing, to engage and turn complex business needs into practical implementable solutions for their clients at SOIDEMER through their proprietary processes and workflows for brands to incubate and grow organically. Robert is a Canfield Certified Trainer on Success Principles by Jack Canfield, an ardent full marathon runner, speaker and mentor for early entrepreneurs.


to create ideas that speak across various mediums.


Obsessive attention to detail has been the marksmanship of Gautam. He earned his right to work with us. Hands down, he had us impressed right from the start. What is it that this Creative Visualizer couldn’t do other than beautiful designs and cutting through world class video edits? He’s talented at beat boxing, flexible at his B-boying break dance, champs at online gaming, travels and camps overnight with colleagues. He’s always calm, likes to meditate and he’s vegan. His pet project on Origami is a closely guarded secret which we eagerly await to unfold until its crafted to perfection. He says that he’s a spiritual adventurer seeking artistic exploits. We are glad to have him express his talents and learn a lot from him besides the exceptional role he plays for SOIDEMER.


Drawing upon his multi-disciplinary skills and capabilities that Vishal brings to SOIDEMER, his swift approach and ability to take on challenging tasks, is an added boost to the many demands at our studio. Other than churning out great creative’s and adding functionality to design, he is the perfect liaison and has fit perfectly into our collaborative team from the very start. When he’s done for the day he’s on COUNTER STRIKE’s at his home console! a new found addiction and favorite me-time gaming ritual! His idea of a relaxed evening is listening to different genre of music and watching cricket which brings back memories of his college days. When adventure calls, a peek at his bucket list reveals his quest for travel taking him to scenic waterfalls and places around GOA and within India. Having fine-tuned his swimming, he is ready to take on white water challenges with his co-workers.


Though a man of few words, Chandra follows a “less-talk-all-action” approach to his task at hand - his deep seated mantra we would say. A brilliant authority in his technology sphere, he is constantly at the forefront of his skill set with a pro-active attitude at work that succeeds him. With an invaluable ability to apply technology to practical business requirements and a laser sharp focus, he does what’s right for the project. He takes the path less travelled if he needs to accomplish a challenge and comes up with exceptional lightweight solutions. An invigorating swim at the river is what completes his me-time. He’s a diehard fan of cricket and the iconic Indian batsman - Sachin Tendulkar. A key member of our technology services arm, he brings on board fresh innovative ideas in his forte and fuels our marketing efforts through brillant online user experience - a perfect amalgamation to our team.


Let us capture your vision and values so we can help you build a vibrant Brand.