Brand Refresh for a Beach Resort
This beach resort that was transitioning from a traditional persona to a modern setting and needed all the assistance from promoting their USP to capturing the essence of what the place was meant to be, Soidemer engaged with the owners long term for what can be summed up as a brand refreshment exercise which progressed into several photography sessions, styling and development of fresh creatives, content and a new website that was high on imagery that opened up a visual experience of the landscape that one would get from anywhere around the property. In keeping with their tagline, “business and leisure by the sea”, the resort was well positioned to measure up to the promise. With the customer at the core of every decision and the USP at the forefront, the site was crafted to encapsulate all its offerings.
- CLIENT Longuinhos Beach Resort
- YEAR 2011 onwards
- PROJECT SCOPE Creatives - ATL and BTL, Collateral Design, Styling, Photography, Resort Identity Refreshment, Content Development, Website.