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Expertise

April 27, 2024

OUR EXPERTISE

We design solutions to communicate and enhance your message.

We apply a holistic approach to branding with fresh and innovative concepts and coordinated efforts to effectively and consistently communicate your message. From setting the strategy to building and rolling out your brand, our branding services will position your brand advantageously and give you the tools you need to build awareness and preference in the marketplace.

WE HELP YOU ENRICH AND GROW YOUR BRAND

We partner with our clients to provide solutions with effective strategies and innovative ideas that reinvigorate brands, environments and experiences across multiple communication channels.

Through our practical approach, experiences and insights, we help you uncover the simple truth and create fresh perspectives that will effect change by influencing belief systems, behavior patterns and buying habits.

We understand and focus on business goals, brand personality, the power of great design, the role of technology and most importantly – people; all of which would eventually form the core elements of any strategy.

Have a challenge? Speak to us – we always have the time to listen.

CONCEPT | NAME | DESIGN | GUIDELINES | PROTECTION

We combine research, strategy and experience with excellent creativity to produce brand marks that are uniquely different and instantly recognizable. Arriving at an identity solution that is both visually expressive and meaningful to your target audience requires a non biased approach which is in alignment with the brand position.

Our discovery process is aimed at capturing the essence of your brand which enables us to create the right expression to boost your brand’s visual personality. We create a comprehensive brand platform which encompasses the logo, visual language, signage, the brand standards manual and rollout across multiple applications and mediums.

CREATIVE & ART DIRECTION | PHOTOGRAPHY & VIDEO PRODUCTION

Developing a consistent and persuasive message for use across various mediums is imperative to convey your brand’s story effectively and develop brand recognition which will position your business advantageously in a competitive market space.

From creative concepts to development of effective communication materials, we generate original designs and provide advice on format selection, printing method, content structure and copywriting, to deliver quality creatives based on a pre-planned calendar, and budget, surpassing your communication goals.

To know more on how we can assist you, get in touch with us.

MEDIA & WEB PRESENCE, SOCIAL MEDIA STRATEGY

Adopting the right medium of communication is a vital part of your branding and marketing strategy. Our services encompass identifying and integrating the right blend of communication tools to activate, promote interaction and strengthen engagement between your brand and potential customers. With a focus on building and developing a strong social presence, we develop content that connects with specific audiences.

Having an online presence is essential in today's marketplace. For your customers, your website or online profile is the 'face' of your company. It is your global footprint, a representation of your brand and serves as the best 24x7 advertising tool to showcase your products and services to the world. Today however, websites have grown beyond the role of serving as online brochures. They function as commerce conduits, media libraries and social networks. Therefore, communicating the right message in the right manner and projecting the right image of your business, is most crucial to your communications strategy. From designing, developing and maintaining design rich responsive layouts across Corporate, Brand oriented and Ecommerce websites, to identifying appropriate social media platforms, we manage our client’s online communication needs by providing value added, integrated solutions.

To know more on how we can assist you, please call us or get in touch with us.

SPORTS | EVENTS | IN-STORE – BRANDING

In today’s marketplace, consumers are constantly flooded with a plethora of choices. They are making buying decisions everyday while interacting with your brand. Their choices can be objective and rational or at times subjective and emotional. In effect, your brand is in constant conversation with your customers. The objective is to grab their attention and immerse them in the experience of your brand. While some brands resonate stronger than others, people are seeking more out of their “shopping ceremony”.

We partner with our clients to create interesting brand experiences that drive customer engagement. Be it retail space, or a high profile sports event, being able to deliver a memorable experience consistently and keeping up with changing times can differentiate your brand largely and determine its survival in a highly competitive, ever - evolving environment.

We can help you make a difference. Call us or Get in touch with us to find out more.

PACKAGING DESIGN | PRODUCT BRANDING

As we seamlessly integrate brand experiences into physical spaces, our dedication extends to every touchpoint, including packaging design, ensuring a cohesive and captivating journey for your customers.

We specialize in forging impactful connections between brands and their audience, right where it matters most - on the retail shelf. Our dedication lies in crafting distinctive identities for our clients' brands, setting them apart from competitors through pioneering advertising and package design solutions. With a focus on the in-store experience, we ensure that our designs resonate with consumers, creating lasting impressions that drive sales and foster brand loyalty. Our strategies not only defy convention but also yield tangible returns on investment, consistently delivering success.

Let's collaborate to bring your vision to life. Connect with us today to discover how we can set your brand apart and drive success on the shelves and beyond.

We make the obvious functional

We go the extra mile to create the ecosystem that a brand would need to thrive in.

We value each client and work consistently on the brands we manage as we strive to maintain a high level of integrity in our work, and promise to deliver nothing but the best.

ADVISORY

BRAND ASSESSMENT, POSITIONING & MANAGEMENT

We partner with our clients to provide solutions with effective strategies and innovative ideas that reinvigorate brands, environments and experiences across multiple communication channels.
Brand Assessment, Research & Audit
Strategy & Positioning
Brand Implementation & Management
Brand Refreshment, Revitalization
Rebranding Strategy

CREATIVE

We CONCEIVE, DESIGN and CREATE unique stories with unrestrained imagination.

Campaign Creatives
Content Strategy & Development
Visuals | Photography
Promotional Videos
Advertisements (Print | Digital)
Editorial Design, Brochures, Catalogues
Indoor, Outdoor, POS
Product Branding, Labelling & Packaging Designs
Website Design & Development

MARKETING

ACTIVATE | PROMOTE | COMMUNICATE | ENGAGE

In this fast paced crowded marketplace, we help you achieve distinction by delivering powerful ideas that enable businesses and brands to achieve their commercial objectives.
Advertising
Digital Marketing
Social Media
Online / Offline Campaigns
Search Engine Optimisation
Search Engine Marketing

INDUSTRIES WE SERVE

Food & Nutrition

Sports | Health | Fitness

FMCG

Real Estate

Alcohol & Beverages

Educational Bodies, Institutes

Retail

Travel & Hospitality

Gems and Jewellery

N.G.Os

Medical & Healthcare

Automobile

Fashion & Lifestyle

I.O.T. | ITES

Wellness

Events & Entertainment

STRATEGIZE | POSITION | TRANSFORM Your business into ENGAGING & INFLUENTIAL Brands.

Connect with us to discover how we can help you.

REACH US

Testimonials

SOIDEMER is very responsive team. They created a very interactive working relationship. They took the time to understand the requirements for the job and continually adjusted the work according to our inputs. We are very happy with their services & creativity. Thanks for the great work.
Dr. Silroy Martins
VITANOVA Clinics
SOIDEMER is run by amazing husband-wife team of Robert and Abigail. If you are looking for something different to stand out from the crowd and create a name for your brand these are the people. They are not your typical copy-paste branding agency... but truly creative and not afraid of trying new things. I have seen them strive to continuously hone their abilities and learn new things. This is the quality that makes them standout from the others in this industry. Abigail's creative skills and Robert's structured approach to solve the problem at hand makes them an invaluable asset to any business. After interacting with them for past three years they have become one of our best friends, advisors and mentors for anything related to branding
Vivek Naik, Managing Director
Sprineer Engineering and Sourcing Private Limited
"SOIDEMER" brand consultancy and design agency works on professional grounds, keeping work ethics in its fore. It is creative and inventive, customer friendly in terms of accommodating ideas; communicating designs and colour; appreciating time; technically advanced and endearing to change; upfront in all its dealing with its clientele. I am pleased to have been associated with SOIDEMER.
Brenda D’Cruz, Former Principal
Manovikas English Medium School, Goa
The team of husband and wife, goes hand in hand. They try to understand exactly what a you need, thus deliver exactly what you’re looking for. And every time you meet them you get to improve your knowledge. Best Of Luck Robert and Abigail....
Praful Paunikar, Entrepreneur
ROOTREE (EVCO)
We were looking for a customized branding service in Goa and got introduced to SOIDEMER. We had a very good experience working with their team. They were very patient in understanding our requirement and used their creativity and imagination to come up with a great branding strategy for us. I would certainly recommend SOIDEMER.
Rohin Parker, Managing Director
Spintly - MRINQ Technologies
They have designed our catalogue beautifully well. Working with Robert and Abigail has been a highly professional and result oriented experience.
Vijaykumar Patil
RV Enterprises & HKV Enterprises
SOIDEMER did an excellent job with the Manovikas 50 yr anniversary celebrations which included the exhibition and marathon. Their planning was meticulous, and the execution was very professional. They worked tirelessly and because of their efforts it was a huge success. Their work was appreciated by all who visited the exhibition and who took part in the marathon. Even their follow up after the conclusion of the events was thorough.
Clyde Baretto, Parent
Manovikas English Medium School
Our appreciation and honest thanks for the tremendous time and energy you have spent during the last few months on the Wonder Bean™️ project. Team Ash and Li is very happy and proud of the results. Most of it is due to your dedication and creativity which is very well reflected in our Brand identity (Wonder Bean™️ ). You never took for granted what you have been told to and have considered everything with a critical eye, passing all the information through your personal filters. Thank you for giving your best to Ash and Li Co. We look forward to a continued relationship with your company over time. It has been our pleasure working with you.
Ashmi and Lisha, Directors, Ash And Li Pvt. Ltd
In my role as Founder of the international group Parenting 2.0, I am introduced to many branding experts. Thankfully, one of them was SOIDEMER. I immediately fell in love with Abigail and Robert for the heart and service mindset they bring to their work. They are an absolute joy to work with and deliver the miraculous. Highest possible recommendation.
Marlaine Cover, Founder
Parenting 2.0 Life Skills, USA
The best branding n marketing consultancy services in Goa ... and result oriented !!! And mind you the awesome in everything they do.!!
Dr. Martins, Events and Entertainment Manager
Herald Events, Goa
SOIDEMER'S level of service and professionalism exactly matches my given review rating stars of 5, if not more. We have known & engaged with the SOIDEMER team and especially the founders, Robert & Abigail for over 3 years now. It will be hard to find a professional brand or design consultancy/agency to match up to their level of service & expertise. They are very talented and creative, extremely focused and very passionate about their clients work, which is rare to find. Being their clients also gives us an opportunity to look into their portfolio of work that they have done for some of the top companies & clients in Goa, India and abroad. The names of which we cannot mention due to our confidential code of honor. We see their work shine and reflect on branding, logos, websites, adverts, major hoardings of some of Goa's biggest brands & businesses. They can actually take a existing brand or business to the 'next level' which is why we are extremely fortunate to find such an agency to work within Goa and will definitely continue.
Allwyn Menezes, Entrepreneur & Co-Founder
De Menezes Moda, Goa
Very meticulous and systematic in their approach. A brand that works with you all along the way to ensure that you get nothing less than the best.
Dr. Arjun Sundaram
Epione Dental Clinics, Pondicherry, India
I was leading a panel of speakers at Parenting 2.0 talks in Goa, in 2016. The branding experts were Abigail Roberts and Robert Dourado. They had organised everything - the logo was expertly redesigned, the bags for containing goodies from each speaker bought and distributed, even the newspaper coverage - everything. As you walked into the 5 star Kenilworth hotel in Goa, you got the feeling that this conference was going on apace. And the vote of thanks said it all - if it had not been for them, the whole event would not have gone so smoothly. But what I want to say is a personal thank you - these people listen and learn as they work, and they work from their hearts. They go above and beyond the call of duty. To have them on your team is to have competent people batting on your side. Couldn't recommend them too highly.
Sreela Banerjee, Founder
Life skills Network, United Kingdom
I approached Robert & Abigail in connection with my documentary film in particular and my brand from a larger angle. I was looking for marketing perspectives. We had multiple conversations where in they were able to get me question some fundamental beliefs and help me narrow down and focus.This in a way set me off on a deeper and more important journey saving me time and money. Robert has depth and a wealth of information that he shares very generously. Abigail supports him nicely and brings to the table questions that make you think. I'm glad they are in Goa and I can turn to them when the need arises. Good luck Soidemer !!
Vince Costa, Documentary Film maker
Director at Red Mackrel Pvt Ltd.