Crisis Management in the Social Media Era: Navigating Online Backlashes
Saturday, 20 May 2023
In today's hyper-connected world, where information spreads at lightning speed, brands are more vulnerable than ever to online backlashes.....
- Published in Branding, Social Media
The Rise of Fake Influencers: Navigating the Pitfalls in Influencer Marketing
Thursday, 20 January 2022
In the era of social media dominance, influencer marketing has emerged as a powerful tool for brands to reach their target audience This.....
- Published in Branding, Social Media
Facebook Reactions, and why should this matter to you?
Monday, 29 May 2017
Of all the recent changes that Facebook has made to its platform, the most interesting one that has gained the attention of social media.....
- Published in Social Media