Unleashing the Business Value of Design and Creativity: A Catalyst for Success
Saturday, 20 January 2024
In today's rapidly evolving business landscape, design and creativity have emerged as indispensable catalysts for success Beyond mere.....
Crisis Management in the Social Media Era: Navigating Online Backlashes
Saturday, 20 May 2023
In today's hyper-connected world, where information spreads at lightning speed, brands are more vulnerable than ever to online backlashes.....
- Published in Branding, Social Media
The Rise of Fake Influencers: Navigating the Pitfalls in Influencer Marketing
Thursday, 20 January 2022
In the era of social media dominance, influencer marketing has emerged as a powerful tool for brands to reach their target audience This.....
- Published in Branding, Social Media
Power Brands: Unlocking the Secrets to Exceptional Brand Building
Saturday, 20 March 2021
Spotting an exceptional brand is a relatively straightforward task Iconic brands such as Apple and Nike are some of the few names that have.....
Beyond the Logo: Unleashing the Full Potential of Branding
Thursday, 20 August 2020
In today's crowded marketplace, where consumers are bombarded with countless brand messages, it has become increasingly vital for marketers.....
Engaging with Your Customer in a Connected World: The Art of Building Meaningful Connections
Saturday, 20 June 2020
In today's connected world, where technology has reshaped the way we interact, businesses face a unique challenge: how to effectively.....
- Published in Branding
An Inspirational Bite!
Monday, 23 March 2020
Let’s dive into our diet, shall we
The relationship between food and intelligence goes beyond Newton’s apple story For the.....
Who made Santa famous? – A Refreshing Story
Tuesday, 10 December 2019
So here’s to America’s favorite soda Coca Cola, a Brand that has been at the forefront of celebrations and happiness among people.....
- Published in Branding
‘Tis the season of giving and receiving – The Festive Call!
Sunday, 01 December 2019
Christmas is not about Red and Green It’s not about shiny tinsels and embellished trees or a generous Santa driving around with an.....
- Published in Branding
The Magpie Syndrome: Navigating Shiny Distractions in Branding
Sunday, 20 October 2019
This article delves into the implications of The Magpie Syndrome, evaluates strategies to avoid its traps, and emphasizes the importance of.....
Why Start-ups Struggle to Capitalize from the Start
Tuesday, 20 August 2019
In the dynamic and fiercely competitive business landscape, branding plays a pivotal role in shaping a company's success However, many.....
- Published in Branding
Elevating the Retail Experience with a Multisensory Approach – Sensory Branding
Friday, 26 July 2019
In the dynamic world of retail, brands are constantly seeking innovative ways to capture customers' attention and create memorable.....
Who made your logo?
Thursday, 01 November 2018
Crafting a logo is a process that involves intellect, patience as well as skills that include precision and an eye for detail The process.....
- Published in Branding
Are you Actively Branding? Brand Vs Commodity
Sunday, 29 October 2017
It is essential for every business owner to identify if their business or offering is being perceived as a commodity or a brand
When the.....
- Published in Branding
Facebook Reactions, and why should this matter to you?
Monday, 29 May 2017
Of all the recent changes that Facebook has made to its platform, the most interesting one that has gained the attention of social media.....
- Published in Social Media